The first prerequisite for trademark capacity is that the trademark application is a sign. The mere possibility of being a sign in relation to any goods or services is sufficient.
If, for example, an abstract colour is applied for, it cannot generally be assumed that a colour as such is a sign. Usually, a colour is a mere characteristic of objects. However, it can be a sign. This depends on the context in which the colour is used. In principle, however, a colour as such can be a sign in relation to a product.[1] The shape of a product can also be a sign in principle.[2] In contrast, a general and abstract application for all conceivable shapes of a transparent collection container of a hoover is not a sign due to a lack of concretisation. Such an application is in reality exhausted in a mere characteristic of the goods concerned.[3] Not comparable with this - contrary to the case law of the Federal Court of Justice[4] - is the case of a variable sign which, with an exact description, that covers several (always violet-coloured) sign variants but which can nevertheless be traced back by the public to a possibly origin-indicating core sign:
this can be a sign; at most, it lacks distinctive character.
Which sign is actually involved is also determined by the indication of the trade mark categories. A figurative mark may be assessed differently from a colour mark.[5] It is therefore not possible to switch between different categories - for example, from figurative mark to colour mark or from position mark to shape mark.[6] If there is a discrepancy between the representation of the trade mark and the indication of the category, the trade mark cannot be registered.[7]
Footnotes
CJEU C-104/01 of 6 May 2003 Libertel, ref. 27; CJEU C-49/02 of 24 June 2004 Heidelberger Bauchemie, ref. 23 f.; CJEU C-217/13 of 19 June 2014 Oberbank, ref. 36 f.
↩CJEU C-48/09 P of 14 September 2010 Lego Juris, ref. 39; CJEU C-30/15 P of 10 November 2016 Simba Toys, ref. 37.
↩CJEU C-321/03 of 25 January 2007 Dyson, ref. 35 ff.
↩BGH I ZB 85/11 of 6 February 2013 Variable figurative mark, ref. 21.
↩CJEU C-578/17 of 27 March 2019 Oy Hartwall, ref. 26 ff.
↩See CJEU C-578/17 of 27 March 2019 Oy Hartwall, ref. 36 ff.
↩CJEU C-578/17 of 27 March 2019 Oy Hartwall, ref. 43.
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